At first, a "Pinterest" inspired UI design was the inspiration. Unfortunately, the iOS screen constricted the amount of content.
Remember "Choose Your Own Adventure" books? Here, the user clicks on anyone of the Interests/Activities to customize their experience. Seemed a bit boring.
This design has everything: simplicity, white space, clean lines, and minimal content. Three (3) options would be the maximum number of choices on any given page.
This is the wireframe for two (2) options. Theme: Keep the design elegant and poshed . . . consistent with the branding of Emirates Airlines.