Transferpants. A Case Study.

The Challenge:  How to increase sales for a small e-commerce website?
We began by asking customers about their experienceTransferPants with TransfPants.

Research

Some words about us


Surveys - Helped to identify demographics of users and whether they were a primary user (immobile) or a secondary user (a caregiver).
  • Questionnaires - Perfect for getting consenus of user attitudes about the website and product.
  • Interviews - Obtained rich compelling narratives about personalized experiences.
  • Analytics | Key Insights

    User Stories

    We created three personas. Tiffany is the primary one.

    EmpathyMap

    Tiffany, like the majority of customers, is skeptical, but desparate for help.

    User JourneyMap

    With a User Journey Map, We see Tiffany's pain points: Size Selection! During the initial purchase & for returns!

    Iteration

    Designs were iterated three times by consumters and evaluators. Based on the testing, the design was llimited to four pages: Home, Sizing, Product, and Community.

    Design Wireframes

    ALL RIGHTS RESERVED. COPYRIGHT © 2015. Designed by Fanya Young